Lobos 1707 is an independent spirits producer co-founded by Diego Osorio, Dia Simms, and LeBron James. The name, derived from the Spanish word for “wolves,” reflects the brand’s emphasis on unity and “celebrating the strength of the pack”. The company’s portfolio includes a few expressions all made from 100% blue weber agave and finished in Pedro Ximénez wine barrels using the solera method. The brand blends Spanish and Mexican cultures in its product design, featuring elements like the Osorio Family Coat of Arms and the Agave Wind Rose Compass.