Privacy Policy

Last Updated: June 25, 2021

At Buy Liquor USA, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website, https://buyliquorusa.com/ (“Website”), or purchase our products. This policy complies with U.S. privacy laws, including the California Consumer Privacy Act (CCPA), applicable federal regulations, and international requirements, such as the General Data Protection Regulation (GDPR) for users in the European Union. It also aligns with Google Merchant Center policies.

Our human team oversees all data-related processes to ensure accuracy, security, and compliance. If you have questions or concerns about your data, contact us at:

Buy Liquor USA
3541 Carlyle Dr, Charlotte, NC 28208, USA
Phone: +1 (314) 967-3311
Email: sales@buyliquorusa.com

1. What Personal Data We Collect

We collect personal information to provide our services, process orders, and improve your shopping experience. The types of data we collect include:

• Contact Information: Name, email address, phone number, and shipping/billing address.
• Payment Information: Credit/debit card details, billing address, and other payment-related information (processed securely by third-party payment providers).
• Order Information: Details of products purchased, order history, and delivery preferences.
• Account Information: Username, password (encrypted), and account preferences if you create an account.
• Verification Information: Date of birth and government-issued ID details (if required for age verification, as you must be 21 or older to purchase alcohol).
• Technical Data: IP address, browser type, device information, operating system, and browsing behavior (e.g., pages visited, time spent).
• Cookies and Tracking Data: Data collected via cookies and similar technologies (see Section 5).
• Customer Support Data: Communications with our support team, including emails, call logs, or chat transcripts.
• Marketing Preferences: Information about your subscription to newsletters or promotional offers.

We collect this data when you:

• Place an order or create an account.
• Contact our customer support team.
• Browse our Website or interact with our content.
• Subscribe to our marketing emails or promotions.
• Provide age verification for alcohol purchases.

2. How We Use Your Data

We use your personal information for the following purposes, with human oversight to ensure responsible handling:

• Order Processing: To fulfill your orders, process payments, arrange shipping, and provide order confirmations and tracking updates.
• Customer Service: To respond to inquiries, resolve issues (e.g., returns or delivery concerns), and provide support requests.
• Age Verification: To confirm you are 21 or older, as required by U.S. and international regulations for alcohol sales.
• Website Functionality: To improve your browsing experience, personalize content, and maintain Website security.
• Marketing and Promotions: To send promotional emails, newsletters, or personalized offers (only with your consent, where required).
• Compliance and Legal Obligations: To comply with federal, state, and international laws, including tax reporting, alcohol sale regulations, and fraud prevention.
• Analytics and Improvement: To analyze Website usage, customer trends, and preferences to enhance our services and product offerings.
• We do not use automated decision-making without human involvement. Our team reviews critical processes, such as order verification and customer support, to ensure fairness and accuracy.

3. How We Store and Secure Your Data

3.1 Storage

• Location: Your data is stored on secure servers located in the United States, managed by trusted third-party providers.
• Retention: We retain your data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes. For example:
  • Order Data: Retained for up to 7 years to comply with tax and accounting laws.
  • Account Data: Retained for as long as your account is active, or until you request deletion.
  • Marketing Data: Retained for as long as you remain subscribed or until you opt out.
• After the retention period, we securely delete or anonymize your data.

3.2 Security

• Encryption: We use industry-standard SSL encryption to protect data during transmission (e.g., payment details during checkout).
• Access Controls: Only Only authorized personnel with a need-to-know basis have access to your data, with strict confidentiality agreements in place.
• Payment Security: We do not store full payment details on our servers; payment processing is handled by PCI DSS-compliant third-party providers.
• Monitoring: Our human team regularly monitors systems for unauthorized access attempts or security threats.
• Incident Response: In the unlikely event of a data breach, we will notify affected users and authorities as required by law (e.g., within 72 hours under GDPR or as per CCPA).

4. Use of Cookies and Tracking Technologies

4.1 Cookies

• We use cookies and similar technologies (e.g., web beacons, pixels) to enhance your Website experience, analyze usage, and deliver personalized content.
• Types of Cookies:
  • Essential Cookies: Necessary for Website functionality (e.g., maintaining your cart, login sessions).
  • Performance Cookies: Collect anonymous data on how you use the Website to improve its performance.
  • Analytics Cookies: Track usage patterns (e.g., via Google Analytics) to understand user behavior.
  • Marketing Cookies: Enable personalized ads or promotions, only with your consent.
• Cookie Management: You You can manage cookie preferences through your browser settings or our Website’s cookie consent tool (if applicable). Disabling cookies may limit some Website features.

4.2 Do Not Track

• We respect “Do Not Track” signals from your browser, where applicable, and limit tracking activities accordingly.
• Note: Some third-party services may not honor Do Not Track signals; refer to their privacy policies for details.

5. Third-Party Sharing

We share your personal information only as necessary to provide our services or comply with legal obligations. Recipients include:

• Payment Processors: Securely process payments (e.g., Stripe, PayPal). They do not retain your full payment details beyond what is needed for the transaction.
• Shipping Partners: Fulfill orders and provide tracking (e.g., FedEx, UPS). They receive your name, address, and contact details.
• Age Verification Services: Verify you are 21 or older for alcohol purchases, receiving only necessary data (e.g., date of birth, ID details).
• Analytics Providers: Analyze Website usage anonymously (e.g., Google Analytics).
• Marketing Partners: Send promotional emails or ads, only with your consent (e.g., Mailchimp).
• Legal Authorities: Comply with court orders, tax reporting, or alcohol regulations.
• Service Providers: IT support, cloud storage, or customer service tools, all bound by strict data protection agreements.

We do not sell your personal information to third parties for their own marketing purposes, as defined under CCPA. All third parties are contractually obligated to protect your data and use it only for the purposes we specify.

6. Customer Rights

You have rights over your personal information under U.S. privacy laws (e.g., CCPA) and, where applicable, international regulations (e.g., GDPR). Our human team processes all requests to ensure compliance and accuracy.

6.1 CCPA Rights (California Residents)

If you are a California resident, you have the following rights under the CCPA:

• Right to Know: Request details about the personal information we collect, use, disclose, or sell (if applicable) in the past 12 months.
• Right to Delete: Request deletion of your personal information, subject to legal exceptions (e.g., order records for tax purposes).
• Right to Opt-Out: Opt out of the sale of your personal information. Note: We do not sell your data, so this right may not apply.
• Right to Non-Discrimination: We will not discriminate against you (e.g., deny services or charge different prices) for exercising your CCPA rights.

To exercise these rights, contact us at sales@buyliquorusa.com or +1 (314) 967-3311. We will verify your identity (e.g., by matching your email or order details) and respond within 45 days, as required by law.

6.2 Other U.S. Residents

Residents of other states may have similar rights under state laws (e.g., Nevada, Virginia). Contact us to inquire about your rights, and we will respond in accordance with applicable regulations.

6.3 GDPR Rights (EU/EEA Residents)

If you are in the European Union or European Economic Area, you have the following GDPR rights:

• Access: Request a copy of your personal data.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your data, subject to legal exceptions.
• Restriction: Limit how we process your data in certain cases.
• Portability: Receive your data in a machine-readable format.
• Objection: Object to data processing for marketing or other purposes.
• Withdraw Consent: Revoke consent for data processing (e.g., marketing emails) at any time.

To exercise GDPR rights, contact us at sales@buyliquorusa.com. We will verify your identity and respond within one month, extendable by two months for complex requests.

6.4 Opt-Out of Marketing

• To unsubscribe from marketing emails, click the “unsubscribe” link in any email or contact us at sales@buyliquorusa.com.
• You may still receive transactional emails (e.g., order confirmations, shipping updates).

7. GDPR Disclosure for International Users

For users in the EU/EEA, we provide additional GDPR-specific information:

• Legal Basis for Processing:
  • Contract: Processing is necessary to fulfill your orders (e.g., shipping, payment).
  • Legal Obligation: To comply with alcohol regulations, tax laws, or age verification.
  • Consent: For marketing emails or non-essential cookies, where you have given explicit consent.
  • Legitimate Interests: For analytics, fraud prevention, or Website improvement, balanced against your privacy rights.
• Data Transfers: Your data is stored in the U.S., and we use Standard Contractual Clauses (SCCs) to ensure GDPR-compliant transfers from the EU/EEA.
• Data Protection Officer: Contact our data protection team at sales@buyliquorusa.com for GDPR-related inquiries.
• Supervisory Authority: You may lodge a complaint with your local data protection authority if you believe we have violated GDPR.

8. Human Oversight in Decision-Making

We do not rely solely on automated decision-making for processes that significantly affect you (e.g., order approvals, customer support, or data requests). Our human team reviews all critical decisions to ensure fairness, accuracy, and compliance with privacy laws. For example:

• Orders are manually verified for compliance with alcohol regulations.
• Customer support inquiries are handled by trained staff.
• Data rights requests are processed with human oversight to verify identity and fulfill legal obligations.

9. Contact Methods for Data Concerns

If you have questions, concerns, or requests about your personal information or this Privacy Policy, contact our human support team:

• Email: sales@buyliquorusa.com
• Phone: +1 (314) 967-3311
• Mail: Buy Liquor USA, 3541 Carlyle Dr, Charlotte, NC 28208, USA
• Hours: Monday through Friday, 9:00 AM to 5:00 PM EST

We aim to respond to all inquiries within 24 hours during business days. For data rights requests, we will respond within the timeframes required by law (e.g., 45 days for CCPA, one month for GDPR).

10. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or business operations. The updated policy will be posted on our Website with the effective date. We encourage you to review this policy periodically. For significant changes, we may notify you via email or a Website notice, where required by law.

11. Additional Information for Merchant  Compliance

To comply with Merchant Center policies, we ensure:

• Transparency in data collection and usage, as outlined above.
• Secure processing of payment and personal information via SSL encryption.
• Clear disclosure of third-party sharing (e.g., shipping partners, payment processors).
• Accessible contact information and customer support channels.
• Compliance with alcohol sale regulations, including age verification.

Thank you for trusting Buy Liquor USA with your personal information. We are committed to protecting your privacy and providing a secure, transparent shopping experience.